Creating a GoFundMe Page Setup Guide for Nonprofits: A Step-by-Step Guide
Our vision at GoFundMe is to make it easier for people to find causes to support and for nonprofits to find donors to support their missions. We've put together this guide-gathering tips and resources in one place-so your organization can start activating GoFundMe as a channel for acquiring new donors and fostering stronger connections with them.
Introduction to GoFundMe for Nonprofits
Nonprofits are using GoFundMe to reach more donors and empower supporter-led fundraising. Claim your free Nonprofit Page to get started.
Why Choose GoFundMe for Your Nonprofit?
- Directly support charities by crowdfunding
- With GoFundMe's 0% platform fee and the option to upgrade to GoFundMe Pro —our fundraising platform built exclusively for nonprofits—you've got everything you need to reach your fundraising goals
How to Set Up a GoFundMe Page for Your Nonprofit
Setting up a GoFundMe page is quick and easy. Let's start with the basics:
- Start a fundraiser for what you're passionate about. With over $30 billion raised, GoFundMe is the most trusted online fundraising platform for crowdfunding.
- Choose to work with our personal AI fundraising coach (available in the US) or create your fundraiser step by step. If you choose to work with our AI coach, it will ask you a few questions about yourself and what you're fundraising for and create a GoFundMe page for you in about 10 minutes!
- Customize your page with eye-catching visuals, clear messaging, and intuitive design to guide visitors toward giving. With GoFundMe Pro's Campaign Studio, you can customize any landing page to turn it into a crowdfunding page.
Key Features of GoFundMe Pro for Nonprofits

- Nonprofit Page: A verified page for your organization that allows supporters to donate, start a fundraiser, or share your nonprofit with their communities on GoFundMe.
- Campaign Studio: A tool that helps you customize your page with a hero block, background image, and more.
- Donor and fundraiser information: Access to donor data and fundraiser performance metrics to help you make informed decisions.
- Searchability: Choose to make your page searchable so that supporters can find and donate to your nonprofit.
How to Claim Your Nonprofit Page on GoFundMe
Claiming your Nonprofit Page on GoFundMe is a straightforward process:
- Start a fundraiser for your nonprofit.
- Follow the prompts to create a page for your organization.
- Customize your page with your logo, image, and story.
- Access your donor and fundraiser information through GoFundMe Pro.
Tips for a Successful GoFundMe Campaign for Your Nonprofit
Maximize your campaign's potential with these expert tips:
- Create a strong page that combines eye-catching visuals, clear messaging, and intuitive design.
- Use compelling storytelling to engage your supporters and share your nonprofit's mission.
- Utilize social media to promote your page and reach a wider audience.
- Follow up with donors and supporters to express gratitude and encourage further giving.
Conclusion
With GoFundMe's 0% platform fee and the option to upgrade to GoFundMe Pro, you've got everything you need to reach your fundraising goals. Follow these steps to set up a GoFundMe page for your nonprofit and start activating GoFundMe as a channel for acquiring new donors and fostering stronger connections with them.